THE DATA ADVANTAGE
We work with the most high-profile clients and keep their data and identity confidential at all times.
DEEP DATA INSIGHTS
Multi-channel data modeling
We combine data on attitudes, behaviour, personality and networks to empower smart campaign management.
Responsible use of machine learning
We value algorithmic transparency and accountability. Our bots disclose themselves as bots and serve the public good.
Reliability and accuracy of results
We engage with global political, business and other leaders of society to deliver results and drive causal social change.
PRO BONO PROJECTS
We offer a range of pro bono services at all levels in the interest of fair elections and the common good.
Data-driven social impact
As a leader in algorithmic campaigning, we serve the public by offering our intelligent solutions to selected social causes free of charge.
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How artificial intelligence conquered democracy
AI technology is becoming commonplace in political campaigns, and some even claim it was crucial in delivering Donald Trump to the White House.
Would you let an algorithm choose the next U.S. president?
The pace of AI progress brings challenges for the political domain. Bias in algorithms can amplify biases and deepen social divisions.
#MacronLeaks changed political campaigning. Why Macron succeeded and Clinton failed
Using AI to counteract fake news and computational propaganda may be our only hope to preserve democracy as we know it.
From voices to votes: how young people used social media to influence the General Election
What happens when one political party neglects social media, while its opponent leverages its incredible momentum to activate young voters.
‘Brexit’ talk on social media favored the ‘leave’ side in the EU referendum
Data about the vast online conversation before the vote suggest that the people supporting the “leave” campaign were far more engaged on the issue than their opponents on social media.
Are you 'web' or 'wall'? How politics has split society
Rather than defend the status quo from the counter-revolution, the political class should work to create a new system – one that responds to the needs of the people.
The good, the bad and the ugly uses of machine learning in election campaigns
The deep integration of machine learning in politics is inevitable and there are many examples of how AI can enhance election campaigns in ethical ways.
It’s time to fall In love with democracy again. Here’s how
In an age of instant gratification, democracy’s need for patience and tolerance will come under serious strain. But compared to the alternatives, it’s still a system worth defending.
The behavioral scientist’s ethics checklist
As collaborations between academic behavioral scientists and companies become more common, we need to be aware of how different goals may lead to ethical trade-offs. One way to do this is by developing a shared language and understanding of the purpose and parameters of a research partnership.
Moral machines: here are 3 ways to teach robots right from wrong
Before giving machines a sense of morality, humans have to first define morality in a way computers can process. A difficult but not impossible task. But if we can't agree on what makes a moral human, how can we design moral robots? In this piece we offer three guidelines for more ethically aligned AI systems.